CHAPTER ONE
INTRODUCTION
1.1. Background Of The Study
Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, Twitter and Instagram have created new ways to socialize and interact. Users of these sites are able to add a wide variety of information to pages, to pursue common interests and to connect with others (Idrus & Hitam, 2014). The interactions in social medias are most of issues of entertainment, education, society activities, environment and of personal interest. The curiosity that exist among the youth in this advent of social media technologies such like the “Instagram”, can be attributed to the globalization of the society.
Instagram is a social media platform by which communication is shared among friends in order to keep close relationship beyond inter-face with each other. Kaplan (2010) defined Instagram as a social media, which serves as platform for sharing social interest, and build on the ideological and technological foundations of web which allow the creation and exchange of user generated content. Verster (2010) observed that Instagram is fast becoming the default internet mode of interaction, communication and collaboration”. In Nigeria, for instance, social media sites especially Instagram, have apparently become common, especially among the students due to the daily use of the Selfie features of the application.
