EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR ( A CASE STUDY...
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOURÂ ( A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE
ABSTRACT
This research is on the relevance...
MARKETING OF AGRICULTURAL PRODUCTS
MARKETING OF AGRICULTURAL PRODUCTS
CHAPTER ONE
INTRODUCTION
Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are...
EFFECTS OF ENTREPRENEURSHIP DEVELOPMENT ON EMPLOYMENT GENERATION IN LAFIA METROPOLIS (A...
EFFECTS OF ENTREPRENEURSHIP DEVELOPMENT ON EMPLOYMENT GENERATION IN LAFIA METROPOLIS (A CASE STUDY OF SELECTED SMALL SCALE ENTERPRISE)
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Background to Study
There is no...
EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND...
EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT
This study examined those factors that influence brand preference among consumers...
IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
ABSTRACT
Companies sometimes think that they are doing well without paying attention to their customers...
PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN...
PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN ENUGU – STATE
ABSTRACT
There are so many problems facing international marketing in both the...
ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION
ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA
CHAPTER ONE
1.0Â Â INTRODUCTION
In deciding on how to properly...
THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES...
THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
In any organization whether profit or non profit oriented the main purpose of...
EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR
EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR
ABSTRACT
This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo...
MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES
MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
CHAPTER ONE
1.0Â Â Â Â INTRODUCTION
1.1Â Â Â Â BACKGROUND TO THE STUDY
To stay in business entails continuous business transaction between a company...
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT....
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITSHA TEXTILE MILLS PLC ONITSHA TEXTILE
ABSTRACT
This project looks into...
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE...
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC
Abstract
         This research was carried out to primarily...
THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
ABSTRACT
The study based on public relation and it impact in the banking industry (a...
THE ROLE OF ADVERTISING IN BRAND BUILDING
THE ROLE OF ADVERTISING IN BRAND BUILDING
ABSTRACT
This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case...
BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE
BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE
ABSTRACT
This project work was an attempt to investigation the brand switching behaviour of consumer in the...
