MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
ABSTRACT
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or...
THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN...
ABSRACT
Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to...
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN...
ABSTRACT
Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are...
THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONMENT...
ABSTRACT
The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a...
CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE...
TABLE
OF CONTENTS
CHAPTER
ONE
1.0 Introduction
1.1 Statements
of the problem
1.2 Aims
and Objectives of the study
1.3 Significance
of the Study
1.4 Scope
of the Study
1.5 Limitation
of the Study
1.6 Definition
of the term
CHAPTER
TWO
2.0 Literature
Review
2.1 ...
ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED...
TABLE
OF CONTENTS
Title
Page
Certification
i
Dedication
ii
Acknowledgement
iii
Table
of Contents
v
CHAPTER ONE: BACKGROUND OF THE
STUDY
1.1
Introduction 1
1.2
Statement of problem of the study 3
1.3
Aims and objectives of the study...
THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE...
ABSTRACT
I am writing this project in attempt to
investigate on the significance of advertising to business organizations,
emphasis on Unilever Nigeria plc, Apapa. In accomplishing...
MATERIAL MANAGEMENT AS A TOOL FOR ORGANIZATIONAL GROWTH. COMPARATIVE STUDY OF...
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The contribution of the manufacturing sector to the growth of an economy cannot be overemphasized especially...
ADVERTISING JINGLES AND SLOGANEERING CAMPAIGN
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Advertising business is a form of
marking communication used to encourage, persuade, or manipulate an audience
(viewers, readers, or history’s, sometime...
AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT...
ABSTRACT
GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing...
SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK
CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and even government....
THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETING FOCUS”...
PROPOSAL
Privatization is a very broad sense may
be defined as the transfer of ownership and control right over a firm from the
government owned industries...
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
ABSTRACT
The research focused on how to launch a new product to the market. The primary goal was to investigate...
