EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product...
THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION...
THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS
ABSTRACT
The aim of this study is to determine the impact of outsourcing strategies...
IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK...
CHAPTER TWO
LITERATURE REVIEW
The Concept of Customer Retention Customer Retention is a marketing tool used in creating customer’s loyalty in order to...
STAFF MOTIVATION AND PRODUCTIVITY IN AN ORGANIZATION (A CASE STUDY OF...
PROPOSAL
In respect of the research work “the impact of motivation on employees attitudes to work”. A case study of Union bank of Nigeria Plc.
The...
AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT...
ABSTRACT
This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of...
EXAMINE THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH (A CASE...
TABLE OF CONTENT
CHAPTER
ONE: INTRODUCTION
Background of the studyStatement of the problemAim and objective of the studySignificance of the studyScope of the studyLimitation of the study
CHAPTER
TWO:...
DETERMINANTS OF POS ADOPTION IN MODERN NIGERIAN SHOPPING MALLS
Abstract
This study titled, “Determinants of POS Adoption in Modern Nigerian Shopping Malls” sought to evaluate factors for the adoption of Point of Sales (POS)...
THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUCTIVITY...
TABLE OF CONTENT
Title
Page
Certification
page
Dedication
Acknowledgement
Abstract
Table
of content
CHAPTER ONE
1.0 Background of the study
1.1
Statement of the problem
1.2
Objectives of the study
1.3
Purpose of the study
1.4
Significance...
AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM
Chapter 1
Introduction
1:1 Introduction
1:2 Background of the Study
1:3 Statements of Problems
1:4 Objectives of the Study
1:5 Research Question
1:6 Study of the Hypothesis
1:7 Significance of the Study
1:8 Justification...
THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up...
ROLE OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN...
ABSRACT
Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to...
EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF STUDY
Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other...
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF...
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)
CHAPTER ONE
INTRODUCTION
1.1 OVER VIEW OF THE STUDY
Hotels provide meals,...
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK...
ABSTRACT
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential...
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
ABSTRACT
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or...
