AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
TABLE OF CONTENT
Title page
DeclarationÂ
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Background of the study
Statement of...
ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES
ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES
ABSTRACT
The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria...
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN...
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY(A Case Study of Early and Chiky Fast Food in...
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT...
ABSTRACT
This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some...
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
ABSTRACT
Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and...
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN...
ABSTRACT
Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are...
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU...
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)
ABSTRACT
This research was carried to find “The...
ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved...
ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING
ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING
ABSTRACT
This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The...
AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC...
AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT IN ENUGU STATE
ABSTRACT
An...
EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY...
EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU)
ABSTRACT
           This research work is...
IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY...
PROPOSAL
INTRODUCTION
This project, work is
intended to deal with the application of promotional strategy to marketing and
its contributions to achievement of organization goals with particular...
EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
ABSTRACT
Sales promotion is much more diverse than either personal selling or advertisement firms defines it...
EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
Personal selling is an important component of the overall marketing strategy of an organization. According to...
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)
ABSTRACT
         This project is on the marketing of educational programme of tertiary institutions.
A case...
