AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT...
ABSTRACT
This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of...
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK...
ABSTRACT
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential...
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
ABSTRACT
The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help...
IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING...
ABSTRACT
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions...
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
ABSTRACT
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or...
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK...
ABSTRACT
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential...
THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF...
ABSTRACT
The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions...
BUILDING A SUSTAINABLE CUSTOMER RELATIONSHIP IN AN ORGANIZATION
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Companies are increasingly focused on managing customer relationships because it explicitly recognizes the long-run value of potential and current...
IMPACT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR, CASE STUDY OF...
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE
STUDY
In nowadays competitive marketing environment the role of package has changed due to increasing self-service and changing consumers’
lifestyle. Firms’ interest...
ECONOMIC IMPACT IN PACKAGING AS A PROMOTIONAL STRATEGY IN MARKETING COMPANY’S...
ABSTRACT
This study is on economic impact in packaging as a promotional strategy in marketing company’s products. The total population for the study is 200...
EFFECT OF PRICE ON CONSUMERS PATRONAGE OF MARY KAY PERFUME
Abstract
In this study the researcher wants to investigate the effect of price on consumer’s patronage of Mary Kay perfume. The total population for the...
EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
Abstract
Ineffective application of effective planning in many organizations is the main thrust for their inability to predict and make a sound decision which lead...
IMPACT OF SALES PROMOTION ON MARKETING OF MOBILE PHONE LINE
CHAPETR ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization...
IMPROVING DISTRIBUTION EFFECTIVENESS OPERATIONS (A CASE STUDY OF COCA COLA)
The study was on improving distribution effectiveness operations using coca-cola as a case study. The total population of the study was 200 staff of...
INFLUENCE OF MOBILE MARKETING ON CONSUMER
CHAPETR ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization...
