THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES...
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND INFORMATION
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods...
APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
ABSTRACT
This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact...
THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN...
CHAPTER ONE
INTRODUCTION
The World is fast becoming a global village and a necessary tool for this process is communication of which communication...
THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN...
CHAPTER ONE
INTRODUCTION
Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective...
THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:...
CHAPTER ONE
INTRODUCTION
To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be...
THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER...
CHAPTER ONE
Background to the Study
Prices go by many names. It is all around us. The price of a worker is wages,...
STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS...
CHAPTER TWO
LITERATURE REVIEW
Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target...
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY...
CHAPTER ONE
1.1 INTRODUCTION
New technological inventions can have a great impact in organizations through its contributions to change the social...
IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK...
CHAPTER TWO
LITERATURE REVIEW
The Concept of Customer Retention Customer Retention is a marketing tool used in creating customer’s loyalty in order to...
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A...
ABSTRACT
Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to...
MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
Chapter one
Introduction
1.1. Background of the study
Marketing is an integral part of any organization. This would help increase customer base and...
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN...
CHAPTER ONE
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products...
SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU...
ABSTRACT
This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research...
INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION A CASE STUDY OF DIAMOND...
TABLE
OF CONTENTS
Title page                                                                                              i
Approval page                                                                                        ii
Dedication                                                                                           iii
Acknowledgements                                                                                         iv
Table of contents                                                                               v
Abstract                                                                                                     viii
CHAPTER ONE: Introduction
1.1      Background to the study                                                       1
1.2Â Â Â Â Â Â Statement of...
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT...
ABSTRACT
This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some...
