CONSUMPTION BEHAVIOR OF NIGERIANS TOWARDS HOME MADE GOODS (A CASE STUDY OF BENIN CITY IN EDO STATE).
ABSTRACT
This research takes a look at the consumption behavior of Nigerians towards home made goods. The reasons for Nigerians preference of foreign good to home made ones. Comparison between home and foreign made goods. And analysis of consumption behavior towards home made goods.
An attempt is also made at suggestions for re-orientating the consumption behaviour of Nigerians in favour of homemade goods.
TABLE OF CONTENT
Chapter One
1.1 Introduction
1.2 Background of study
1.3 Statement of problem
1.4 Significance of the study
1.5 Purpose of the study
1.6 Scope of the study
1.7 Research question
1.8 Definition of terms
Chapter Two
2.1 Literature review
2.2 Craft equivalent chart
2.3 Quality of made in Nigeria goods
2.4 Pricing and packaging of made in Nigeria goods
2.5 Goods/services and consumer report
Chapter Three
Methodology
3.1 Research design
3.2 Sample for the study
3.3 Research instrument
3.4 Population size
3.5 The sample size
3.6 Validity and reliability of instrument
3.7 Administration of questionnaire
3.8 Method of data analysis
Chapter Four
Data analysis
4.1 Analysis of result from producer
4.2 Analysis of consumer reaction
4.3 Home made goods compared with foreign goods
Chapter Five
Findings and recommendations
5.1 Findings
5.2 Conclusion
5.3 Recommendations
References
