A GUIDE FOR FINNISH TEXTILE COMPANIES ENTERING NIGERIA (MANAGEMENT PROJECT TOPICS AND MATERIALS)
ABSTRACT
Finding new territories to expand a business is a common goal for many. Many markets are flooded with such a variety of products it is sometimes hard for an entering business to be noticed. Entering a virgin market that is not yet saturated with the mass companies is an ideal situation for a business. They would be new, fresh and desired. There are many countries that are considered to be up and coming economies. The factors in making these countries virtually untouched are many, some including poverty, crime, corruption and even terrorism.
The objective of this thesis is to show Nigeria as a lucrative target market and to create a guide for entry. There are barriers to entry and fears of terrorism that keep many businesses away. In this work, it will unveil some of the people in Nigeria, lessening the mystery to this culture. The Nigerian culture is very business orientated and worldwide, business is business, and this is a common bond that foreign businesses have with their Nigerian counterparts. This thesis is written jointly with a Nigerian author and an American author, giving the knowledge of a native Nigerian as well as the questions of an outsider.
The commissioners for this thesis are also used as the case companies. The first commissioner/case company is Vallila Interior, a Finnish interior design company and the focus will be on their brightly colored textiles. The second commissioner/case company will be Altretes Enterprises, a Nigerian interior design company wishing to import foreign textiles to meet their clientele’s demand. This thesis will be a guide on connecting the two companies and easing some fears the Finnish company might have about entering the Nigerian market.
