INFLUENCE OF WHO WANTS TO BE A MILLIONAIRE TELEVISION PROGRAMMED ON SOCIAL BEHAVIOR OF THE YOUTHS IN URBAN AREA
ABSTRACT
The study examined the influence of who wants to be a millionaire television programme on social behavior of the youths in urban area (A case study of Uyo
Metropolis). Mass media especially television has been a major agent o socialization and education in society through educational programmes like “Who Wants
to be a Millionaire, Brain Test, Quiz T.V, Debate” and many more. Today education is not limited within teacher and classroom because Television has proved that
education is really comprehensive not confined within four walls of the classroom. However, for the purpose of this study survey research method was employed
while questionnaires were administered to 100 respondents of which 90 copies of the questionnaires were returned for analysis where frequency and percentage
method of data analysis was employed. Findings shown that 94.4% of the respondents watch “Who Wants to be a Millionaire TV show usually from NTA channel
(39%) regularly. Almost 50% of the respondents have been watching Who wants to be a Millionaire TV show between 4-6 years. Larger percentage of the
respondent (89%) admitted that who wants to be a millionaire programme have influenced them in some many ways as a result of this, 94.4% of the respondents
established that the programme is educating while, 5 respondents representing 5.6% said it does not. 77.8% of the respondents said despite the fact that the
programme ores cash, yet the programme does not influence them to get money by whatever means. Also, 61% respondents said exposure to television acts
their education and social life completely. By and large, who wants to be a millionaire has make contestants to get a chance to voice their opinions and show
cases their wealth of experience and exposure while it motivates people to read more and carry out research that will broaden their knowledge.
