PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU)

PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU)

 

ABSTRACT

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.

a.    To identify packaging as a promotional, in order to increase sales and profitability of the product.

b.    To determine whether a good package can help improve a brand image.

c.     To determine whether a good packaging can help to increase its sales.

d.    To determines whether a good package can serve as a substitute to advertising.

 The population of study comprises of the personnel of petals Ltd., distributors and consumers of petals beauty care. The researcher used data collections were questionnaire and oral interview. Tables and percentages were used in presenting and analyzing to data collected. The chi – square statistics was used to test the various hypothesis. The overall promotional tool adopted by petals has helped to increase sales and profitability of the product tremendously. Based on the findings, the researcher recommences the following: The company should

1.  Be unique in packaging design

2.   Choose the type of packaging that must be assessed against its attributes during the appraisal of the design proposals.

3.       They should have it in mind that packaging is a complement to media advertisement.

4.       Since the company knows that properly designed package serves as a constant reminder of the firms production. It is recommended that it should incorporate all those things that will project the company’s image. The conclusion of the study of the petals Beauty care which is one of the leading cosmetics produce by petals Nigeria Limited has been successful and in order to keep up its marketing of the product, the company should use a properly designed attractive and captivating package.

CHAPTER ONE:  INTRODUCTION

1.1    Background of the study

1.2    Statement of Problems

1.3    Purpose of the study

1.4    Research Question / Hypothesis

1.5    Significance of Study

1.6    Scope / Delimitation of the study

1.7    Definition of Terms

1.8    Limitations of the study

CHAPTER TWO:

 Literature Review

CHAPTER THREE:       RESEARCH METHODOLOGY

3.1    Source of Data

3.2    Population of Study

3.3    Sample Size Determination

3.4    Questionnaire Design

3.5    Questionnaire Administration

3.6    Validity of Research Instrument

CHAPTER FOUR:

DATA ANALYSIS AND DISCUSSION OF FINDINGS

4.1    Data Analysis

4.2 Testing of Hypothesis

CHAPTER FIVE:  

DISCUSSION OF FINDINGS, RECOMMENDATION

AND   CONCLUSION

5.1    Summary of Findings

5.2    Recommendation

5.3    Conclusions

Bibliography

Questionnaires

LIST OF TABLES

Table  4:1:         Personnel indication on the type of packaging used

by the company.

Table 4:2:          Personnel Indication on the type of packaging material used by the company.

Table 4:3:          Personnel indication on the packaging designs that is currently recording the highest rate of demand.

Table 4:4:          Personnel agreement on whether packaging service as a silent salesperson

Table 4:5:          Personnel agreement on whether good package design serves as a substitute to advertising.

Table 4:6:          Personnel indication o the type of package designs that is most cost effective.

Table 4:7:          Personnel indication on the packaging designs that is currently recording the highest rate on demand.

Table 4:8:          personnel agreement on whether packaging serves as a silent salesperson.

Table 4:9:          Personnel indication on whether package design helps in promoting product.

Table 4:10:        Personnel agreement on whether brand image can be improved through company’s packaging policy.

Table 4:11:        Personnel indication on whether attractive package creates impulse buying of the company’s products.

Table 4: 12:       Consumers preference on packaging materials

Table 4:13:        Consumer indication on the attractiveness of beautiful packaging.

Table 4:14:        Consumers agreement on weather the cost of packaging increases the price of the company’s.

Table 4:15:        Consumers indication on whether they keep the package of product after use.

Table 4:16: Consumers Packaging Design Preference.

CHAPTER ONE

INTRODUCTION

The word of marketing today is a word of unprecedented competition where company with goods and services to work extra- hand to survive such company must adopt sound marking mix in order to compete favorable.

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PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU)