THE PLACE OF SOCIAL MEDIA IN THE PRESENT ICT ERA (A case study of Facebook)
CHAPTER ONE
1.0 Introduction
1.1 Background to Study
Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for
various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures,
had the benefit of being easy to use and did not necessarily need complex technology.
The weaknesses of not being able to communicate to large audiences led to the development of mass media, such as writing. With these developments, the
role of the media in the society became more and more significant. John Dewey emphasized the role of media for education as James Agee and Walter
Lippmann also highlighted the functions of the media for entertainment and information. New Media New technologies can lead to new types of media and
the ability to use a given form of media is related to the ability to use its related technology.
Today, technology has made more universal, the ability to produce media. Printing, radio and television are some examples of mass media in that they are intended to reach vast audiences. But these forms of media previously could not be produced readily by the average person.
