PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) PLC ENUGU)
ABSTRACT
This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu.
The main objectives were.
– To understand the idea of product planning, product distribution and its circle.
– To know system of planning and distribution.
– To apprehend the effect of product distribution and planning as it relates to management objectives.
Based on the objective of the study three hypothesis were formulated.
The population of study were drawn from the consumers and retailers of product in Enugu metropolis.
Topmam formular was used to determined the sample size.
Questionnaires were used to elicit data respondents.
Simple tables and (%) were used to analyzed data collected.
Based on the analysis the following findings were made.
– product planning enhance NBC marketing performance.
– Product planning enhances brand image of NBC products.
– Effective product planning by NBC increase consumer patronage.
The researcher, therefore made the following recommendation.
– The company should know how to enhance their marketing performance.
– The company should recruit highly skilled staff and adequate training so as to faces the challenges of other company in planning and developing the company products.
– The management should find out the seasons which demand for the company product are at its peak level.
– The company should add some distinct quality in their soft drink production so as to differentiate the taste of their product from that of competitors.
TABLE OF CONTENTS
CHAPTER ONE
1.0 Introduction/Background of the Study
1.1 Statement of the Problem
1.2 Objectives of the Study
1.3 Hypothesis Formulation
1.4 Scope of the Study
1.5 Significance of the Study
1.6 Definition of the Terms
CHAPTER TWO
2.0 Meaning of Product
2.1 Product Classification
2.2 Product Planning and Development
2.3 Decision Areas in Product Planning
2.4 The function of product planning
2.5 New Product
2.6 Planning for New Products
2.7 The Expanding Duties of the Product Manager.
2.8 Product Attributes
2.9 Product Positioning
2.10 Physical Distribution
2.11 Physical Distribution Objective
2.12 Distribution Channels
2.13 Selecting Channels of Distribution
CHAPTER THREE
3.0 Research Methodology
3.1 Source of Data
3.2 Research Design and Methodology
3.3 Population of Study
3.4 Sample Size and Determination
3.5 Sample Technique
3.6 Instruments For Data Collection
3.7 Validation of Instrument
3.8 Limitations
CHAPTER FOUR
4.0 Presentation and Analysis of Data
4.1 Hypothesis Testing
CHAPTER FIVE
5.1 Discussion of Result
5.2 Discussion of Finding
5.3 Recommendation
5.4 Conclusion
CHAPTER ONE
1.1 INTRODUCTION/BACKGROUND OF THE STUDY
Product planning is the originating evaluation and development of new ideas that can be profitable sold in the market place (Markins 1979).
A product is anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a want or need include physical objects, services, persons, organization and ideas (Kotler 1989).
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PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) PLC ENUGU)
