INFLUENCE OF SOCIAL MEDIA ON THE MASS MOBILIZATION OF PEOPLE IN THE 2013 UNIVERSITY (ASUU) STRIKE ACTION IN NIGERIA
CHAPTER ONE
Introduction to the Study
1.1 Background to the Study
The origin of communication has been traced to the ancient Homosapiens i.e. (Neanderthal man) and it has remained ubiquitous activity which enables us to
relate with others anywhere. For instance, numerous studies have confirmed that an individual, in his entire life spends 75 percent of each day
communicating. One of such studies cited by Berlo (1960) says “each of us spends 10 or 11hours a day, everyday performing verbal communication behavior.
According to Ugboajah (1985), in his book communication: An Overview. To be is to communicate, without communication, man is not different from lower
animals, our ability to carry symbols around with us, to interpret them and relate them around makes us distinct (from the lower animals) without
communication, man will cease to exist as a social creature because communication is a social aria.
