THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA
ABSTRACT
This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employed. This research also contains theoretical framework, summary of findings, conclusion and recommendations.
TABLE OF CONTENT
CHAPTER ONE:
INTRODUCTION
Background of the study
Statement of the problem
Research objective
Scope and delimitation
Limitation of the study
Significance of the study
Research of Hypothesis
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Theoretical framework
Procedural steps in advertising
Advertising objectives
Structure of advertising copy
Sales effect of advertising
Sales promotion
CHAPTER THREE
RESEARCHER METHOD AND PROCEDURE
Research design
Population of the study
Development of Research instruments
Validity of research instrument
Reliability of Research instrument
Method of data collection
Method of data analysis
CHAPTER FOUR
ANALYSIS OF DATA, PRESENTATION AND DISCUSSION OF RESULT
Discussion of result
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
Research findings
Conclusion of the research
Recommendations
Suggestions for further research
References
Appendix
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In the western world the relevance of television advertising in promoting the sales of commodities have been accorded great recognition for some decades age. As a result of the change in sales and the growth in technological innovations that effect the various sectors of the economy, manufactures and marketers in order to tap these opportunities compete among themselves to develop and introduce new product into the market.
Aerial detergent which is the product in contention made its first introduction into the Nigeria market in 1996.
The PANDAR investment was then the sole distributor until they were joined by other two firms, WISAM company and CAPPA holdings.
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THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA
