ABSTRACT
This research project examines the implementation of business education curriculum and skills acquisition in the digital marketing era. The study aims to explore the integration of digital marketing concepts and practices into business education curricula, and its impact on students’ skill acquisition and preparedness for the evolving demands of the digital marketing industry.
A qualitative research design will be employed, utilizing interviews and focus group discussions with business education instructors, industry professionals, and students. The research objectives include evaluating the current state of business education curricula in relation to digital marketing, identifying the essential skills required for success in the digital marketing field, assessing the effectiveness of current teaching methods in imparting digital marketing skills, and proposing strategies for enhancing the integration of digital marketing concepts and practices into business education curricula.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the implementation of business education curriculum and skills acquisition in the digital marketing era. The research will evaluate the alignment of business education curricula with the evolving needs of the digital marketing industry, identifying gaps and areas for improvement. Additionally, the research will identify the essential skills required for success in the digital marketing field, including knowledge of digital marketing strategies, social media marketing, search engine optimization, data analytics, and content creation. Furthermore, the research will assess the effectiveness of current teaching methods in imparting these skills to students, exploring the challenges and opportunities faced by educators. The research will propose strategies for enhancing the integration of digital marketing concepts and practices into business education curricula, including the development of specialized courses, incorporation of industry partnerships, and utilization of technology-based learning tools.
The implications of this research extend to business education instructors, students, educational institutions, and industry professionals. The findings will inform business education instructors about the importance of integrating digital marketing concepts and practices into their curricula, equipping students with the necessary skills for the digital marketing era. Students can benefit from the research findings by understanding the relevance of digital marketing skills in their future careers and taking proactive steps to acquire these skills. Educational institutions can utilize the research findings to update and enhance their business education curricula, ensuring that graduates are well-prepared for the demands of the digital marketing industry. Industry professionals can contribute to the research by providing insights into the skills and competencies they seek in digital marketing job candidates, facilitating the alignment between education and industry needs.
TABLE OF CONTENTS
Title Page i
Declaration ii
Approval Page iii
Dedication iv
Abstract vi
Table of Contents vii
CHAPTER ONE: INTRODUCTION
1.1 Introduction 1
1.2 Background of the study 3
1.3 Statement of the General Problem 4
1.4 Objective of the study 5
1.5 Significance of the study 5
1.6 Statement of hypothesis 6
1.7 Scope of the study 6
1.8 Limitation of the study 7
1.9 Definition of terms 7
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 9
2.1 Review of related literature 9
2.2 Theoretical framework
2.3 Summary of review 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 35
3.2 Research design 35
3.3 Area of study 35
3.4 Population of the study 36
3.5 Sample size 36
3.6 Instrument for data collection 36
3.7 Reliability of the instrument 37
3.8 Validity of the Instrument 38
3.9 Method of data Collection 38
3.10 Method of Data Analysis 39
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction 41
4.2 Characteristics of the respondents 41
4.3 Presentation of Data Analysis 43
4.4 Discussion of Findings 48
4.5 Summary of findings 49
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 51
5.2 Conclusion 52
5.3 Recommendation 53
Biography 54
Appendix 56
THE IMPLEMENTATION OF BUSINESS EDUCATION CURRICULUM AND SKILLS ACQUISITION IN DIGITAL MARKETING ERA, GET MORE  PHD DISSERTATION BUSINESS EDUCATION MATERIALS HERE.
