INFLUENCE OF WESTERN FASHION ON NIGERIAN STUDENT (EDUCATION PROJECT TOPICS AND MATERIALS)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
This study is on The Influence Of Western Fashion on on Students. The term fashion has been defined differently by different people. The different definitions attached to fashion are based on the differences in the orientation of the people.
According to Wikipedia (2013), Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing or furniture. Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behaviour. Fashion also refers to the newest creations of textile designers. The more technical term, costume, has become so linked to the term “fashion” that the use of the former has been relegated to special senses like fancy dress or masquerade wear, while “fashion” means clothing more generally and the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.
Obiora (2002), says the transformation of fashion is gradual and not sudden. He (2002), contends that fashion is a continuous process of change. It changes exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to another. The Nigerian traditional fashion is observed to be fading out as a result of the acceptance and adaptation of Western fashion. One of such theories which relates to this subtle method of assault international communication is given by Lerner (1956).
In his concept of “empathy”, Lerner states that the inhabitants of third world nations must learn to empathize with the West for modern transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of communication to various nations. Access to these western fashion is linked to individual modernity. Nigeria and other third world countries have reacted to these finding by inventing a substantial amount of their foreign exchange earnings to fashion.
