APPRAISAL OF PURCHASING RESEARCH IN A MANUFACTURING COMPANY
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The recognition of An appraisal of purchasing research in the industrial and technological development in Nigeria have principal accounted for significant economic development in Nigeria. An appraisal of purchasing research is important because Nigeria is striving toward industrialization. Purchasing research part of marketing and the main pilot of commercialization plays a vital role for its success by introducing various findings to effective marketing strategies.
This brings to focus on An appraisal of purchasing research to business organization purchasing research makes available information, a vital tool for decision marking which is a function of management. The acquisition of information for decision making is achieved through searching, collection and analysis of data obtained.
It involves going through old records as well as new ores to making comparisons and selections based on the finding.
Purchasing research is a discipline approach to problems and prospects of ensuring efficiency and profitability in marketing of goods and services.
Purchasing research enable us to see the basic contribution this study will make towards effective and efficient method of harnessing our resources. This will make way for a speedy economic development of Nigeria.
The purpose of this project is to show clearly An appraisal of purchasing research in business organization.
1.2 STATEMENT OF THE PROBLEM
Naturally, every business exists to achieve, predetermined co-operate objectives. The objectives are normally designed to protect the interest of the owners of the business. Therefore, Primier Breweries Plc as the business organization lives to achieve the common interests of the owners.
To actualize the goal, the management should be effective and efficient overtime in managing the scarce resources of the organization.
In as much as management recognizes the interest of the owners of the business environment under which the business. Operates should be taken into consideration. In other words, Primier Breweries Plc cannot operate recognizing its social responsibilities to the rural dwellers.
Many business springs up and suddenly folds as a result of various problem with out reading their target objectives. Adequate men power resources misplacement of priority and mismanagement.
These problems have given rise to series of development plan.
However, purchasing research is the determination of investigation into the unknown complete market situation, with a view to determining and bringing out facets that can assist in failure planning and decision making processes. It is an investigation into the needs of the people or consumers with respect to goals and services so as to enable the organization attain the noble ideas of the marketing concept.
Actually, all business activities is conducted under condition of risks and uncertainty. The success or failure of any business, depends on many factors, economic forces, cutting competitive tendencies etc. marketing decision are basically decisions about the future.
The future is not easily known and that is why Primier Breweries should be able to slid analysis and interprets available information towards solving any problem that may comments way. These problems also enable us to extend in determining whether Primier Breweries Plc create job opportunities to the people of the areas.
