ASSESSING THE INFLUENCE OF UN-EMPLOYMENT ON THE INTERNATIONAL IMAGE OF NIGERIA

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CHAPTER ONE INTRODUCTION

  • Background information

The positive perception of a country‟s image is an important standard for judging her standing in the international community. A good image translates to respect, influence and prestige. To ensure that this respect is accorded to any country, governments initiate policies that would ensure economic growth, reduction in unemployment and improvement in the quality of life of the citizens. While, a bad or negative  perception  of  a  country‟s  image  indicates  that  such  a  country  lacks  respect, influence and prestige in the international community. The factors that can determine a nation‟s image (for good or bad) can be both internal and external. Internally, a succession of regimes of bad policies and practice can lead to this. Externally, it could be through participation in foreign military and humanitarian missions (Egwemi, 2010; Adeleye, 2009). An image problem usually occurs when there are both internal and external factors that sway the pendulum towards a bad/negative image. Whatever the source of an image problem. Many countries would to do all that is possible  to  overcome such an image.

In Nigeria, since the inception of the present democratic rule in 1999, the country had been struggling with image problems. These problems range from corruption in high places like bribing of highly placed officials before one can secure a job, start a business and run it peacefully, lack of transparency, fraud, electoral manipulations, political assassination and others. This situation has been so aggravated by the activities of Nigerians who have taken to crime such as cyber crime, 419 and these people operate in all the sectors of the country‟s economy. This situation is captured by Ishiekwene (2004:1) when he notes that:

Those of us living in the western world, Europe and America in particularly, would testify to the humiliation and embarrassment suffered daily in the hands of bankers, potential employers and even ordinary neighbors because they have Nigeria links. And it is not only the whites that

stigmatize Nigerians, even Africans, including Ghanaians, Cameroonians, South Africans , Zimbabweans and a host of our surrounding neighbors in west African look on Nigerians as crooks, liars, thieves, drug pushers, 419 – kidnappers, assassins and social miscreants of various shades.

Really, Nigeria has many large numbers of criminals giving the country a bad name across the globe. We seem to be in a hurry to make money and for many Nigerians, the money must be made at all cost and through any means. Even those elected into positions of trust, amass wealth by stealing from government coffers mindlessly by using many crooked means, such as falsification of contract papers, initiation of jumbo projects, and outright conversion of government money to their private use.

This situation is not helped by a growing level of poverty, which has now debased most Nigerians. There is too much poverty, unemployment and underemployment in Nigeria. At the face of these developments, various governments including the present government now embarked upon programs to help improve the image of the country, such as the N600 Million Naira image laundering program of the Obasanjo regime, the creation of EFCC, the re-branding programs and the heart of African project the splashing $1.2 million on a U.S public Relations and lobby firm, Levick, to help change international and local media narrative”.

In 2013, the Federal government as reported in Premium Times paid flesh man – Hilliard inc. $ 60.000 to help arrange interviews with foreign channels including CNN. . These programs were initiated by these different governments to help improve the image of the country in spite of the worsening un-employment problem which has worsened the crime situation in the country. This study therefore, intends to investigate the effect of unemployment to the realization of the image laundering project of the Nigerian government.

                    Statement of Problem

Since the commencement of this democratic era in 1999, a very big problem that has confronted the country remains the problem of tarnished image of the country. This problem of negative image developed as a result of the involvement of Nigerians in the perpetration of crimes such as cyber fraud, 419 activities (obtaining by tricks), money laundry, kidnapping, assassinations, armed robbery and the monumental corruption perpetrated by government officials. Due to the effect of these problems of poor image; Nigeria which should be a model for the rest of Africa has lost its pride of place because countries like Ghana which seem to have taken the initiative are occupying the front row and have left the back bench for Nigeria.

Also, Obama‟s non recognition of Nigeria during the administration of Yar‟Adua and the non-invitation of Nigeria to attend the G20 summit in London in 2009 (Ameru 2009, Nigerian compass, 2009; Akuta, 2009).

This image problem is also covered by the level of unemployment in the country necessitated by the high rate of corruption and government‟s poor policies. To address this image problem, the various governments from 2006-2015 initiated various image laundering projects such as the „‟re-branding project‟‟, the spending of N600 Million Naira by the Obasanjo regime in image laundering, “Heart of Africa Project‟ and the. Splashing $1.2 million on a U.S public Relations and lobby firm, Levick, to help change international and local media narrative”.

In 2013, the Federal government as reported in Premium Times paid flesh man – Hilliard inc. $ 60.000 to help arrange interviews with foreign channels including CNN. These projects have gulped Billions of naira, and at home, unemployment which is the main root why crime in the country has worsened. This study therefore, intends to investigate the effect of un-employment on the image laundering projects of various governments in Nigeria.

            Objectives of the Study

This study aims at assessing the influence of un-employment on the international image of Nigeria, vis-a-vis Nigeria‟s image laundering projects (2006-2015). Other objectives

Are:

  • To determine the various types of unemployed induced crimes involved into by Nigerians         that have negatively influenced the country‟s image.
  • To critically examine the extent unemployment has affected             Nigerian‟s international image.
  • To examine the extent of attainment of the objectives of the            various image laundering projects initiated by Nigeria.
  • To recommend adequate solutions and make recommendations       on              how government can tackle the unemployment problem and improve the country‟s image internationally.

                        Research Questions

This research questions will guide the study:

  1. What are the various crimes involved into by Nigerians        that have negatively by influenced Nigeria‟s                international    image?
  2. To what extent has unemployment influenced Nigeria‟s        negative image?
  3. To what extent does unemployment influence by Nigerians involved crimes that have affected Nigeria‟s international image?
  4. To what extent has unemployment influenced the     realization of the objectives of the various image laundering              projects initiated by Nigeria?

                        Research Hypotheses

These hypotheses formulated will be tested by the researcher:

  1. There is no significant relationship between unemployment              and             the involvement of Nigerians into crimes that have         tarnished Nigeria‟s image.
  2. There is no significant relationship between unemployment              and             the country‟s negative international image.
  • There is no significant relationship between crimes committed by Nigerian and the country‟s negative image

                        Significant of the Study

This study would be very significant as it would contribute to the existing stock of literature on unemployment and Nigeria‟s international image. It will provide information to the government on the type of crimes involved into by the unemployed Nigeria‟s that affect the country‟s image.

Government officials would utilize the wealth of knowledge provided by this study to articulate good image laundering programs that would help to improve the international image of the country.

The recommendations of this study might be able to provide effective alternative on how the government can improve upon the country‟s international image.

                        Scope and Limitations

This study will be centered on unemployment and Nigeria‟s international image: An Assessment of the image laundering projects (2006-2015). Also, the findings of this study will be used for data generalization.

In carrying out this study, the researcher will encounter some constraints. These constraints would include time, scarcity of literature materials and the responses of the respondents. As the time frame for this study is already fixed, the researcher would work the extra mile to ensure that the time frame adhered to. Also, another constraint is the scarcity of local empirical materials for the study these constraints would be addressed by using foreign original materials.

Also, the responses of the respondents may not be hundred percent sincere, to take care of this constraints, the instrument that will be designed will be administered to more than the selected samples and the correctly and sincerely filled questionnaire would be selected and used by the researcher.

                        Definition of Terms

Unemployment: This refers to Nigerian graduates and others who qualified in different skills who supposed to be employed to practice what they have learnt but due to lack of paid jobs are still looking for working work to a living.

Crimes: These are various criminal activities involved into by Nigerians such as kidnapping, armed robbery, corrupt activities by those in government, 419, child trafficking, money laundering and others perpetuated by Nigerians that are affecting the country‟s international image.

Image Laundering: These are the various positive image promotion programs initiated by the government to help reposition the country before the world community.

                        Organization of the Study:

This study will be organized into five chapters. Chapter one is the introduction which will comprise the background of the study, research questions, research hypotheses, significance of the study, scope and limitations, definition of terms and organization of the study.

Chapter two which is tagged literature review will cover related literature materials. The chapter will cover conceptual, theoretical and empirical materials; the review would help to provide a foundation for the study.

The chapter three of the study will cover these subheadings; research design, the population that will be covered by the study, the sample and sampling techniques. Other subheadings include research instrument, validity and reliability of the instrument, data collection techniques/methods of data collection and data analysis techniques.

The chapter four of the study will include introduction of data analysis, analysis of all data collected, description of research instruments used and the summary of data analysis and the result achieved.