IMPACT OF CULTURAL INFLUENCES ON CUSTOMER BUYING BEHAVIOUR
IMPACT OF CULTURAL INFLUENCES ON CUSTOMER BUYING BEHAVIOUR
Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and...
CONTACT US THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF...
CONTACT US THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
ABSTRACT
           ...
LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE
LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE
ABSTRACT
Backs are established to make profit. Are these profit made at me expense of the customers? Or...
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY...
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
Abstract
          The purpose of this...
AN IN DEPTHÂ STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT...
AN IN DEPTHÂ STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010
ABSTRACT
This research work is “An Indept...
COOPERATIVES – FACTORS THAT CAN INFLUENCE THE ESTABLISHMENT IN IMO STATE:...
COOPERATIVES – FACTORS THAT CAN INFLUENCE THE ESTABLISHMENT IN IMO STATE: (A CASE STUDY OF OWERRI L.G.A. IMO STATE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In the...
EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR
CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting, communicating and...
ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN...
ABSTRACT
Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are...
EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA
EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA
ABSTRACT
This research was carried out to primarily find out the effect of Globalization on service industry. It focuses...
THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE...
THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)
ABSTRACT
This project work was on the impact of promotion...
EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS
EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According to L.A. Rogers (1980) personal selling has become one...
CONTACT US THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF...
CONTACT US THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE STUDYÂ OF URBA PLC ENUGU)
ABSTRACT
Promotional strategies is a process deal...
IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK...
CHAPTER TWO
LITERATURE REVIEW
The Concept of Customer Retention Customer Retention is a marketing tool used in creating customer’s loyalty in order to...
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A...
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC
ABSTRACT
           African petroleum Plc, Enugu, a marketer of...
THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES...
THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA)
ABSTRACT
Sales promotion is something extra that can arouse interest...
