ABSTRACT
In the digital age, e-commerce has become a crucial aspect of business operations, particularly for small scale businesses. Business education graduates need to possess the necessary e-commerce competencies to effectively manage and thrive in the digital marketplace. This research project aims to identify and explore the e-commerce competencies required of business education graduates for the successful management of small scale businesses.
A mixed-methods research design will be employed, combining quantitative surveys and qualitative interviews. The research objectives include identifying the key e-commerce competencies essential for managing small scale businesses, assessing the current level of e-commerce competencies among business education graduates, exploring the challenges faced by graduates in acquiring and applying e-commerce competencies, and identifying strategies to enhance the development and application of e-commerce competencies among business education graduates.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the e-commerce competencies required of business education graduates for the management of small scale businesses. The research will identify specific skills and knowledge areas, such as online marketing, website development, digital payment systems, customer relationship management, and data analytics, that are vital for success in the e-commerce landscape. It will assess the current level of e-commerce competencies among graduates, shed light on the challenges they face in acquiring and applying these competencies, and propose strategies to enhance their development.
The implications of this research extend to business education curriculum developers, educators, policymakers, and small scale business owners. The findings will inform curriculum developers and educators about the essential e-commerce competencies that need to be incorporated into business education programs, enabling them to better equip graduates for the digital business environment. Policymakers can utilize the research findings to develop policies that support the integration of e-commerce competencies into business education curricula. Small scale business owners can benefit from the research findings by gaining insights into the e-commerce competencies necessary for their businesses and making informed decisions regarding hiring and training
TABLE OF CONTENTS
Title Page i
Declaration ii
Approval Page iii
Dedication iv
Abstract vi
Table of Contents vii
CHAPTER ONE: INTRODUCTION
1.1 Introduction 1
1.2 Background of the study 3
1.3 Statement of the General Problem 4
1.4 Objective of the study 5
1.5 Significance of the study 5
1.6 Statement of hypothesis 6
1.7 Scope of the study 6
1.8 Limitation of the study 7
1.9 Definition of terms 7
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 9
2.1 Review of related literature 9
2.2 Theoretical framework
2.3 Summary of review 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 35
3.2 Research design 35
3.3 Area of study 35
3.4 Population of the study 36
3.5 Sample size 36
3.6 Instrument for data collection 36
3.7 Reliability of the instrument 37
3.8 Validity of the Instrument 38
3.9 Method of data Collection 38
3.10 Method of Data Analysis 39
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction 41
4.2 Characteristics of the respondents 41
4.3 Presentation of Data Analysis 43
4.4 Discussion of Findings 48
4.5 Summary of findings 49
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 51
5.2 Conclusion 52
5.3 Recommendation 53
Biography 54
Appendix 56
E-COMMERCE COMPETENCIES REQUIRED OF BUSINESS EDUCATION GRADUATES FOR MANAGEMENT OF SMALL SCALE BUSINESSES, GET MORE  PHD DISSERTATION BUSINESS EDUCATION
