EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF BREAD
ABSTRACT
This research project focuses on the need for evaluation of their strategies used in the distribution of bread in Owerri Urban.
Chapter one begins with general description of the study and it examines the underlying problems that clearly to the research study and clearly states the purpose of the project. It sets the hypothesis of the project. It sets the hypothesis of the project study and enumerates the significance of study and sets the scope and limitations of the research.
Chapter two tells about the historical background of trips foods and Vego bread industries in Owerri Urban used as a case study and the opinions and views of experts in both management and marketing and distributions are reviewed to enable the result of the research to be compared with the dreadly held views of these experts.
Chapter three is about research methodology the explains the techniques and instruments used in collecting data for the research.
The questionnaire is the instrument used in collecting he primary data needed. The entire staff of trips foods and vego bread industries in Owerri Urban constituted the population of the study of which a sample was chosen.
Chapter four deals with presentations and analysis of data and this is done in accordance with research questions. And chi-square (X2)is used in testing the hypothesis of the research. Under each there is decision rule and verification.
Chapter five is the summary, conclusions and Recommendation of the project. One of the findings is that inability to apply strategic distribution in marketing their product concept lead to low profitability. And the researcher recommended that strategic distribution management should be in the marketing / distribution in order to improve profitability. And also strategic distribution management can be likened to the marketing concept.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The need for the evaluation of strategies used in the distribution of bread in Owerri urban can not be over emphasized in this topic. This will enable one to know why some brands are more popular than the others.
In this study, the researcher went as far as evaluating the various level of strategies used by bread industries in the distribution of bread in Owerri urban.
Having taken a survey of trips foods bread industry which is located at lkenegbu Owerri urban and Vego bread industry which is also located at lkenegbu extension in Owerri urban, on their mode of distribution which points towards the use of mini-buses, vans etc. this methods of using mini-buses and small vans are been applied by both. Trips foods bread and vego bread industries convey their product from the point of manufacturing ie plant (factory) to their various customer and at distribution and sales points.
Strategic distribution, as a concept which had gained general acceptance over the years in industries as a convenient description of the whole range of activities which takes place after goods have been produced and before they reach their final consumers.
This is important function of an industry especially the purchasing and supply department or section to relate to the management of an industry/organization and this has to do with adequate planning. Organizing vehicle scheduling and this deals with factors such as reliability, durability, quality and also environment of the business.
An evaluation of strategies used by trips foods bread and vego bread industries are systems that involves an area of potentially high cost savings, improvement o sits and customers satisfactions.
Strategic distribution plans deals with the designing of a well distribution arrangement that minimize the total cost of providing a designed level of customer satisfaction. Koler (1984:600)
