Abstract
Purpose: The purpose of the work is to substantiate the prospects of entrepreneurship development in the Russian market of agricultural machinery based on “smart technologies”, to determine the current level and develop recommendations to ensure the sufficiency of infrastructure maintenance for this process.
Design/Methodology/Approach: In order to determine the current strategic development of agricultural engineering in Russia (according to the data as of the end of 2019 – beginning of 2020), the work is done to characterize and conduct a plan-fact analysis of the strategy implementation of the studied market. The scenario analysis of the strategic development of the Russian agricultural machine-building industry for the period from 2020 to 2030 is conducted. The statistics on the digitalization of entrepreneurship in the market of agricultural machinery in Russia as part of the manufacturing industry, % of enterprises that use appropriate technologies are also analyzed.
Findings: The model of the digital enterprise in the market of agricultural machinery, managed on the basis of “smart technologies” has been developed. The needs and sufficiency of infrastructure maintenance of “smart technologies” for digital entrepreneurship in the market of agricultural machinery have been assessed. It has been substantiated that the prospective scenario of strategic development of entrepreneurship in the Russian market of agricultural machinery implies its digitalization. At present, the practical implementation of this scenario is complicated by the deficit of infrastructure maintenance of “smart technologies”, the sufficiency of which is estimated at 49%.
Originality/Value: It has been proved that digital marketing should become the key area of application of “smart technologies” in entrepreneurship on the agricultural machinery market. The specifics of the digitalization of entrepreneurship in this market is that it should not become “smart” itself, but its products should – so production of “smart” agricultural machinery is recommended. The proposed approach will allow achieving a systemic effect of modernization of the agricultural machinery market and maximize its contribution to national food security.
