PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE
ABSTRACT
The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service)
The objectives of the study among others includes.
To determine thee impact of public relation on increase customers patronage.
To know how public relation helped in proving communication between people and organization.
To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.
Information sources, extensive literature; journals, text books and materials of the area of study reviewed.
Primary data were sources from respondent comprising relevant staff and management of executives Airline services.
Data collected were presented on statistical tablets analyzed and interpreted
Based on their analysis some of the following findings were made.
In the view of the above finding some of this measurement were obtained.
Organizations including Airline should integrate plc in their marketing programme for better perform.
TABLE OF CONTENTS
1.1 Introduction
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Formulation of hypothesis
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO.
2.0 Literature review
2.1 What is public relations
2.2 Objectives of public relations
2.3 Public relations strategies / functions
2.4 The tools of public relations
2.5 Budgeting for public relations
2.6 Evaluation the effectiveness of
Pr techniques in marketing
2.7 The role of public relations in idea marketing
2.8 Company profile.
CHAPTER THREE
Research methodology
3.1 Sources of data
3.2 Population of study
3.3 Determination of sample size
3.4 Sample techniques
3.5 Research instrument used
3.6 Method of questionnaire administration and distribution
3.7 Method of data treated and analysis
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Test of hypothesis
CHAPTER FIVE
5.0 summary of findings, conclusion and recommendations
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
CHAPTER ONE
1.1 INTRODUCTION
Public relation has because a portent marketing tool in modern business management in recent times its influence is being felt on both big and small firms with the influence of even expansion it is important to management organization including Air line services to understand its potential and limitations.
Nwokoye (1984:212). Defined public relations as the activities of co – operative, unions, Government their organization in building and marketing sound and productive relations with special public such as customers, relations employees or stock holders and with public at large so as to adopt itself to it environment and interpret itself to society.
Busch and Houston (1995: 2000) noted that public relations is management function which evaluate public attitude, Identifies policies and procedures of an individual or an organizations with the public interest and executes a programme of action to earn public understanding and acceptance.
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PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE
