THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
ABSTRACT
This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It gives a short background of advertisement, the statement of the problems, and significance of the study and limitation of the study. Chapter two and three has to ode with the literature review and the methodology employed for the study. Chapter four deals with analysis, summaries of data collected while chapter five reveals the findings of the research and make appropriate recommendation. The data were collected by means of questionnaire titled. The Effect of Advertisement on the demand for consumer Goods. A case study seven-up bottling company. The study consisted of 45 respondents who were randomly selected. The analysis of the data collected reveals that people like advertised goods because it informs them about the quality and existence of such goods in the market. The study also reveals that how a product is accepted or demanded for depends quickly and completely on advertisement.
