EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE
Effective communication as a strategy for enhancing organizational performance.
The word communication is derived from the Latin word communis meaning “Common” the communicator seeks to establish “commonness” with a receiver. Hence we define communication as the transmission of information and understanding through the use of common symbols, the common symbols may be verbal or non verbal. Gibson, Ivancevich, and Donnelly (2004).
According to Hoy and Miskel (2001): they see communication as simply the process of transmitting, information from one person to another.
Also, According to GRIFFIN (2003) communication is the sharing of message idea or attitudes that provide a degree of understanding between a sender and a receiver.
A more accurate definition of communication can be found by looking at its original meaning. The oxford English dictionary lists the Latin root of communicate as communicare, which means. To make common to many shares according to this definition, when people communicate they express their ideas to make common to many shares. According to this definition, when people communicate they express their ideas and feelings in a way that is understandable (Common) to each of them they share information with each other person has a direct effect on the other and on subsequent comments therefore communication is the process of people sharing thoughts ideas and feelings with each other in commonly understandable ways Hamilton and Parker (2004). Jones and George (2003) stated that communication is the sharing of information between two or more individuals or groups to reach a common understanding.
2.2 REVIEW LITERATURE IN LINE WITH RESEARCH HYPOTHESIS VARIABLES.
The section of the research work basically is meant to show more insight on the research hypothesis which guilds this study under this section, in this research work, the researcher stated three hypotheses therefore three topics will be discussed in the subsection of the research work.
ORGANIZATIONAL PERFORMANCE AND EFFECTIVE COMMUNICATION
Communication has been characterized as the life “Life blood” of an organization and miscommunication has caused the equivalent of cardiovascular damage in more than one organization. Callaghan (2004).
Communication is the process by which people attempt to share meanings. Via the transmission of symbolic messages Stoner and Freeman (2002).
According to Bateman and SMELL (2002) They stated that, some managers believed they should choose only one channel to communicate a message because doing so is more efficient but multiple channels may be necessary for example with virtual terms, relying solely on e-mail is not enough. Managers should also employ audio meetings, video conferencing voice mail and face – to face communication. It is helpful for all team members to be available by phone during certain hours. You should hold regular face to face meetings and enforce attendance at scheduled virtually meetings. Regular updates status and two way exchanges are necessary via multiple channels.
Another key to communication effectiveness is that people know how to use various channels properly for example virtual terms should be trained on how to use software to enhance team performance. How to use (and not use) e-mail typography to communicate emotions and such norms as acknowledging receipt of messages and speed of response.
